Oct
23
We have continued to research potential launch date for the Microsoft Zune in the broader European market. Our latest survey has picked up the following data points.The question asked was: “When will the Microsoft Zune MP3 player be available in the store?” Many retailers did not know when the Zune would launch but a few offered some interesting insight, including the following key data points:
PC City (Paris, France) said that they expected to have Zune’s available at the start of 2007 (which we interpret to mean 1/1/07).
Comet (Cardiff, UK) said they “will be stocking it sometime, hopefully very soon” but no definite data given for launch in UK.
Euronics (Torino, Italy) said after December 15th of this year, echoing our earlier data point also from a retailer in Italy.
Atelco (Hamburg, Germany) Store employee assumes they will have Zune in early December. Could not provide a firm data but expectation seems to be for December.
Saturn (Graz, Austria) - Had no idea about the Zune or its availability.
Judging by these most recent channel checks it appears that December seems to be a good target for the launch date of the Zune in Europe. If our Euronics check is accurate, it would confirm the December 15th launch in Italy. Sounds like Germany and the UK could be on the same schedule. France and Austria appear fuzzier from these comments. We’ll keep working to get the most accurate read on Zune activity and key launch dates.
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One Response to “Zune Updates from Europe!! Launch Dates Could Differ By Country”
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The launch date of the Zune in asia maybe to late, but asia is once of the big potensial market don`t forget it.