Nov
9
We have conducted a survey on electronics retailers expectations for the hottest selling items for the Christmas selling season this year.We called major electronics retailers in North America and Western Europe. The question we asked was simple: “What do you expect to be the best selling item this Christmas selling season?”
The iPod was mentioned by 29% of the respondents in our survey. Our results surprised us somewhat as the iPod was mentioned most often and the new Ipod Nano specifically mentioned most often.
After the iPod, Sony’s Playstation 3 and Nintendo Wii were cited as the next most often mentioned item. These games platforms were cited as the expected best seller by 20% of survey repondents. Microsoft X-Box was also mentioned by 15% of our survey respondents. The enthusiasm for the Wii and the Sony PS3 is high and sell-outs are expected for both game platforms by almost everyone we talked with.
HDTV’s, laptops, GPS units, and digital cameras were also mentioned but by far fewer respondents.
Looks like another strong Christmas for Apple and iPod. We had expected to hear strong demand for the new game platforms but the iPod trumped all these and remains the “it” device as far as the retailers are concerned this Christmas season.
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