Jul
18
Satellite Radio Deals Prominent at Dealers, Toyotal Reps Talk up XM More Often
Filed Under Satellite Radio
We recently conducted a survey of 30 auto dealerships around the U.S. and asked questions about the best selling car models, the impact of high gas prices on truck and SUV sales and deals for Satellite Radio. The responses to the final question were the most interesting. There was no consensus about best selling car but gas prices were reported by 67% of respondents to being a factor in slowing sales of trucks and SUV’s.
We called six Toyota dealers which makes Toyota the most heavily represented brand in our survey at 20%. Four claimed there are good deals for satellite radio in a new car while two said their were not. Out of our four positive respondents all mentioned XM. One rep told us that a Toyota Corolla comes with six months free service to XM while another Toyota rep told us that free XM was on select models, including the Camry.
At Keller Ford in Grand Rapids, Michigan we were told that any new car or truck purchased came with a free installation of XM Satellite. Another Ford dealer stated that most new models and even many used models had satellite radio options now. A Saturn Ion comes with a free year of OnStar and XM Satellite Radio and a Pontiac G6 comes with a free year of Sirius service according to our dealer checks. Finally, a Jeep Unlimited 4-door being sold by an Ohio dealer came with a free two month subscription to Sirius Satellite service.
15 out of our 30 dealerships reported special offers of free installation or service for some form of satellite radio. It seems to us that the satellite radio option could be on the way to becoming a standard feature. It may be the limited nature of our survey or the weighting towards Toyota, but when a specific service was mentioned for satellite radio, XM was mentioned in 75% of the cases. Some multi-branded dealers mentioned both services but generally we got feedback on good deals involving XM more often than Sirius.
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8 Responses to “Satellite Radio Deals Prominent at Dealers, Toyotal Reps Talk up XM More Often”
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The most interesting fact that today, i see same article:).
Although I do not remember there may be a link to the source,
but probably not - but your site look solid.
i think satellite radio did not gain so much popularity these days.`:-
Satellite Radio did not gain so much popularity as expected, maybe because of the reason that it is expensive.`:~
the good thing about satellite radio is that you can access it anywhere*,.
satellite radio is cool coz you can have a signal anywhere’..
satellite radios are quite popular these days because you can receive the signal just about everywhere`’*
my girlfriend bought a satellite radio but most of the time we do not use it “
i think that satellite radio would also become popular in the years to come because of its great coverage area ~’.