Sep
4
iPhone Dominates Recent Buyer Survey; Blackberry Grows Stronger in PDA Space
Filed Under Cell Phones, Apple
We have concluded a recent survey on the best selling cell phones as defined across three categories. We asked 100 cell phone store sales representatives what the “best” phone was, the best smartphone/PDA device and what the best phone for music was.
The results of our survey were not entirely surprising but did highlight some interesting trends. The “best” phone outside of AT&T stores (AT&T results discussed in detail below) the best selling phone remained the Motorola RAZR (all variants) followed closely by Nokia’s N-Series line with the N-95 and N-73 primarily cited. Motorola RAZR’s were seen as the best phone by 17% of our survey respondents while the Nokia N-series was favored by 12%.
The best smartphone / PDA device was clearly Research In Motion’s (RIM) Blackberry line. Blackberry’s were cited as the best smartphone device by 42% of all respondents, including many AT&T store representatives. Aside from the iPhone the Palm Treo line and the Nokia N-series, the N-95 in particular, were mentioned as best devices for this category was well. Palm and Nokia were viewed as the top smartphone device by 4% of respondents each. It appears that Blackberry devices maintain their popularity in spite of the entrance of the iPhone during the summer months while Nokia is a little weaker in this category than they were in our June survey.
The top music phone outside the AT&T network remains the Sony-Ericsson Walkman series which was rated number one by 17% of respondents followed by LG’s Chocolate phones which were viewed as best by 6% of respondents. In non-U.S. markets the Sony-Ericsson series dominated this survey category.
At AT&T the answer to the “best” phone questions was the iPhone from Apple. This was also the case at AT&T stores to the question of which phone was the best for music. On the topic of best smartphone/PDA device the AT&T store reps were mixed. While some did recommend the iPhone again as the best device in this category models from Research In Motion’s Blackberry line were also mentioned frequently.
We will be running a new survey on these categories in a few weeks and hope to highlight changes or new trends in the cell phone space as 2007 moves into 2008.
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One Response to “iPhone Dominates Recent Buyer Survey; Blackberry Grows Stronger in PDA Space”
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I agree.blackberry is boosted this year!