We recently completed a survey or roughly 70 auto dealers asking what cars were selling best for them. Our survey seems to track well with broader press reports about gas prices driving demand for smaller more full efficient vehicles.
We called a wide range of dealer brands from Ford to Suzuki. 72% of these dealerships reported a small car as the best seller as compared to 28% who named a pick-up truck or SUV model as their best seller. Ford dealers continued to report that the F-Series truck line led by the F-150 as the best selling model. 9 out of 11 Ford dealers called reported truck sales as being the top models sold.
Beyond Ford, Toyota Camry’s and Corolla’s were named often as was the Honda Civic. Out of the 16 Toyota dealerships we called 3 listed the Prius as their best seller. Only one Toyota dealer cited a truck model (Toyota Tacoma) as a best seller. Volkswagen dealers reported that Golf’s were best sellers in 50% of their responses with Jetta’s getting the other 50% of responses from VW dealers.
Smaller brands cited small cars as well. Suzuki dealers cited the Reno, Saturn dealers the Ion, the Kia Rio, BMW M3 and the Pontiac G6. Our survey results are unsurprising given the high cost of gas over the past two years. We will revisit this survey in a few months and see if trends reverse or intensify in terms of consumer preferences for small full efficient vehicles.