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In our just completed video game survey for October we find that the Halo 3 effect remains in full force.  80% of stores we called told us that Halo 3 was the best selling video game. Guitar Hero III from Activision was recommended by 6% of respondents which placed the game as the number two game for this month.
On the console front, the race for number one remains fierce. Last month saw for the first time in our survey Xbox consoles be cited as the top seller by a majority of retailers breaking the grip of the Wii.   Our new October results show the Wii has inched back into the lead by a small margin (48% versus 47% for Xbox).  The Wii’s performance is impressive as we also conducted an auxiliary survey of video game retailers and found that over half were sold out of Wii’s and would need 1-4 weeks to get new supplies.  It appears the Wii will be hurt by shortages again this year, which will likely result in our master video game surveys continuing to show Wii and Xbox as a very close 1-2 in console sales.   PS3 in our most recent survey was cited by only 2% of respondents as the best selling console.  This marks the lowest recording for PS3 ever in our surveys.

For upcoming games we found that  Call of Duty 4 is the most often cited “next top game over the next six months” with 20% of respondents followed by Grand Theft Auto 4 with about 12% of respondents.  The Mario Brothers series, which consists of several titles that we group together was third with about 8 of respondents calling those games the best ones coming our in the next six months.

We believe that video game and console market share information will be of great interest as the Christmas shopping season approaches and we will begin our November survey soon to continue to bring you the most relevant field data on this topic on the web.

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