Oct
24
We recently completed a survey on best selling USB drive brands. USB flash drives seem to be a growing trend for off-PC storage for personal and corporate use. In an article at SeekingAlpha Avi Ifergan claims that “SanDisk is the dominant player in all markets it has entered. It has approximately 42% market share in North America; In Europe, it doubled its market share in the last 12 months to 28% and indicated that it is experiencing difficulties in meeting European demand; in Asia and Australia market share is 23%.”
Our just completed survey reveals that Sandisk was cited as the top selling brand by 37% of our respondents down somewhat from the published 42% number (which we believe Avi pulled from NPD group research.) Kingston was a very strong number two as it was cited as the best selling brand by 26% of all respondents. HP did surprisingly well from our perspective and garnered top selling mentions from 19% of our respondents. These answers we believe could be favoring the HP brand in total as opposed to being objective about just UBS drives. We called into many office and consumer elelectronics stores which all do significant business in HP products as a family including computers, printers and peripherals besides USB drives.
Memorex (11%) PNY (7%), Tanscend (4%) and Sony (4%) were also mentioned by some survey respondents as the best selling USB drive brand.
Comments
One Response to “USB Drive Market Share Shifts Away from Sandisk”
Leave a Reply
[…] as the best selling USB drive brand.Based on the data laid out above and posted on our site at www.thechannelcheckers.com we believe that Migo Software (MIGO.ob on Yahoo!Finance) makes an interesting play. Migo has […]