Jan
4
We completed a survey of a broad range of retail outlets that sell Steve Madden boots and shoes during December. We found that the trend for boots was up due to the winter season was almost unanimous among respondents.
We found that 60% of respondents reported that Steve Madden brand boots were selling better than competing brands. 63% of respondents reported that Steve Madden shoes outsell competing brands. 10% of respondents said that Steven Madden brand boots were selling less well than competitors while 21% of respondents stated that Steve Madden shoes sold less well than competing brands. It appears that Steve Madden boots and shoes are viewed consistently by retail store employees with the exception that the competition for sales appears tougher for Steve Madden brand shoes than for its boot line.
Comments
Leave a Reply