Jan
7
We have just concluded an early video game survey of game stores in the U.S. The Nintendo Wii was seen as the top console by over 50% of our respondents. This high response rate is impressive given the widespread shortages of Wii’s this Christmas. The Xbox from Microsoft was reported as being the top selling console by 31% of respondents and 10% saw the Sony PS3 as the top seller. Our survey bodes well for sales of Nintendo Wii and Microsoft Xbox consoles given that Sony reported this morning that it had sold 1.2 million PS3’s from late November through December. We would expect unit sales to be 3x for Microsoft and 5x for Nintendo in the same period. Time will tell how predictive our survey is.
The top game was Guitar Hero III from Activision which was rated as the top selling game by 28% of our respondents. 21% of respondents viewed Halo 3 as the top game despite the widespread problem of scratched discs for Halo 3. 15% of respondents saw Mario Brothers Galaxy as the top game while 10% each viewed Call to Duty 4 and Guitar Hero III competitor Rock Band as the top games.
Halo 3 is seen as the best game for the Xbox console specifically by 41% of respondents. 12% see Call to Duty 4 and Guitar Hero 3 as the best games for this console platform. The most anticipated new game according to our survey is Super Smash Brothers for the Wii. 21% of respondents cited this game as the most anticipated while no other title garnered meaningful support.
One negative from our survey is we believe that Assasin’s Creed and The Orange Box have not been as successful as hoped as our respondents rarely cite either game in any of our response categories despite substantial hype about the games before their releases.
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