Feb
24
Sirius Sales Trending Down
Filed Under Satellite Radio | Leave a Comment
Over the past week, The Channel Checkers surveyed 30 Best Buy and Radio Shack stores (13 and 17 respectively) to track sales trends for satellite radio products from Sirius XM.
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How are the overall sales Sirius radio equipment?
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Can I get activated at your store? Do most people do that?
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What is the average amount people spend on Sirius Radio hardware?
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Do people buy the equipment for the car or stand alone use?
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Are sales of Sirius Radio equipment more or less than last month?
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60% said overall sales of Sirius equipment was decreasing, while 40% thought they were increasing. The trend appears downward as store respondents historically are overly optimistic about store trends.
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83% of respondents said that a customer can get activated in the store where they purchase the Sirius equipment. 17% said no, which is counter to the statements provided on Sirius’ own web site - http://www.sirius.com/faqs
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$173.83 was the average amount spend by customers on Sirius Radio equipment according to our respondents. The answers ranged from a low of $30 to a high of $400.
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70% of people buy Sirius Radio equipment for use in their car while 30% buy the equipment for stand alone usage outside the car.
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66% of respondents do believe sales of Sirius Radio equipment is down in February compared to January. 34% believe they are up.
Conclusion of Channel Check: Sales of Sirius Radio products appear to be slowing down at Radio Shack and Best Buy locations in February. Usage in the car appears to be the dominant use of the equipment purchased at Radio Shack and Best Buy Stores. The $173 average ticket price for Sirius products does not mean much in isolation, but the trend in this figure in coming months will be revealing about Sirius hardware sales trends. We are conducting a follow up report tracking consumers purchasing trends for Sirius products.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
Feb
20
Over the past week, The Channel Checkers surveyed 15 Apple stores to track sales of iPod and Macs along with business trends at Apple stores in the U.S. We asked if the stores were discounting iPods in February and 73% said they were not while 27% said they were discounting some models specifically iPod Nano’s. The top selling computer was said to be the Mac Book Pro according to 73% of respondents. 66% of respondents told us they had sold fewer computers in the past month while the other third thought sales of computers were rising in February versus January. Despite the appearance of a slowdown in Apple computer sales, only 13% of respondents said they were discounting Mac’s while 87% said they were not, suggesting demand is strong enough to maintain full pricing.
We are conducting a follow up report tracking consumers purchasing trends for Apple products. For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
Feb
20
We surveyed 30 electronics stores in the past week (8 Best Buys and 22 Radio Shacks). We found that each store on average was selling 3.3 Sirius units per day, with a low of 0 per day and a high of 10 per day at one location. 73% of respondents reported that sales of Sirius units were slowing down, while 17% claimed they were increasing.
We are conducting a follow up report tracking consumers purchasing trends for Sirius to identify if intended use is for the car or home/personal use. For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com