/* Destination Stores Tracking in Neutral | The Channel Checkers */

Mar

17

Destination Stores Tracking in Neutral

Filed Under Retail 


Over the past week, we surveyed 30 Destination Maternity stores across the United States to track sales trends of and business levels in March. We asked the following questions

  1. What is the average receipt for paying customers?

  2. Are sales up or down compared to last month?

  3. Who do you consider your biggest competitor?

  4. What are the most popular items for sale?

  • The average receipt was $144.50 according to our survey respondents. The range of responses was from $35 - $500.

  • 40% of respondents saw business as down in March from February, 40% saw business as being up and the remaining 20% thought business was flat in March from February. This dead on neutral response spread may suggest some bottoming in the business levels at this chain.

  • Target was viewed as the biggest competitor by 20% of respondents. 27% said there were no direct competitors while another 14% cited Baby Gap as the stores primary competition.

  • Maternity dresses and Maternity shirts were seen as the top selling items according to 20% of respondents each. A Pea in the Pod collection was mentioned by 7% marking the only “brand” mentioned by respondents.

     

Conclusion of Channel Check: The data in this report is muted but not strongly negative as is the trend in many retailers. The average receipt takes on meaning in future surveys we will perform on Destination Maternity. Target and Baby Gap appear to be the competitors to watch for Destination.

For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com

Comments

5 Responses to “Destination Stores Tracking in Neutral”

  1. Cole Powell on June 21st, 2010 10:02 pm

    cotton maternity dresses are way more comfortable compared to synthetic fabrics.*,.

  2. Eva Campbell on July 25th, 2010 8:13 pm

    cotton and natural fiber maternity dresses are still the best so get them and stay away from synthetic fibers.-~.

  3. Pine Wardrobe  on October 12th, 2010 9:18 am

    my maternity dresses are made from natural fibers, i do not like synthetic fibers.;`

  4. Tea Dress : on October 24th, 2010 2:30 am

    my wife is going to have a baby next month and i have difficulties selecting the right kind of maternity dress*~`

  5. Cutlery Tray %0B on December 14th, 2010 9:58 am

    the maternitiy dress of my sister sure do looks very cute and lovely, they are of floral design .,:

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