/* Ford Dealers Say Focus, F-150 Top Sellers, Offering Juicy Incentives, Financing | The Channel Checkers */

Mar

4

Ford Dealers Say Focus, F-150 Top Sellers, Offering Juicy Incentives, Financing

Filed Under Autos 

Over the past week, The Channel Checkers surveyed 30 Ford dealerships across the United States to track sales of cars and trucks in real-time. We asked dealers the following questions:

  1. What is the best promotional deal right now?

  2. Are you selling more/less/same number of cars and trucks as last month?

  3. What is the best selling model?

  4. Can I get financing for that model?

  • Deals on new cars and trucks were widespread at the Ford dealers we contracted in this survey. Deals ranged from 0% financing to up to $4,000 cash back at two dealers. 37% of dealers were offering cash back from $1,500 to $4,000. 20% were offering 0% financing ranging from 48-60 months.

  • 53% of respondents reported selling fewer cars than in the previous month, while 37% reported selling more. 10% reported sales were the same as the previous month.

  • The Ford Focus was the top selling vehicle according to 33% of respondents. The Ford F-150 was said to be the top selling vehicle according to 20% of respondents. 13% of respondents each saw the Ford Mustang and the Ford Fusion as the top selling vehicles.

  • Regardless of the top selling model at a particular dealership 97% of respondents reported that financing was available. 3% of respondents said that financing was not available.

Conclusion of Channel Check: While monthly sales trends are negative for Ford, the rate of negative respondents was less than we might have expected. Sales of the Ford F-150 appear strong and could be a positive sign for Ford as these carry higher profit margins and reflect the falling price of gasoline in the U.S.. Strong sales of the Mustang also suggest some positive trends for gross margins for Ford in coming months. The wide availability of financing appears to be a positive.

For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com

Comments

One Response to “Ford Dealers Say Focus, F-150 Top Sellers, Offering Juicy Incentives, Financing”

  1. Casey on March 5th, 2009 7:59 am

    This report is right on. some people think Ford is only offering $3,000 rebates but in reality cash rebates vary by model type and range from $1,500-$4,000. Of course this makes sense to rebate by model, some foolish people think Ford is only offering $3,000 rebates monolithically across the board.

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