Apr
16
Over the past week, we surveyed Coach locations to gauge trends in the boutique retail market. We asked the following questions:
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Over the last two months have store sales patters/ foot traffic been holding up or have you seen softening?
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Over the last two months have you run any promotions on the products in the store? Which products?
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Over the last two months has there been a new offering or hot product that has stimulated demand? If Yes, what is it?
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Over the last two months have you noticed more window shoppers than normal?
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37% of respondents said that traffic patterns have been “very weak”, 57% said that traffic was “holding up” while another 6% said that business was “improving”.
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53% of respondents said they had not been running any promotions in the past two months. 43% said they had primarily on small bags and purses.
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67% said there was not any new offering or hot product in their stores in the past two months. 33% said there was and all these respondents cited the recently launched (April 5) Bonnie Cashin designs.
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30% of respondents said they had seen an increase in window shoppers in the past two months. 70% said they saw a mix of both real shoppers and simple window shoppes in the past two months.
Conclusion of Channel Check: The “very weak” response rate looks high to us and should give those evaluating Coach a warning signal about foot traffic into the Coach stores. On the positive side it does not appear that is a significant amount of promotions or price discounting at Coach stores. Bonnie Cashin bags appear to be popular but wit only 33% citing them it does not suggest that the product line will be a runaway smash in April. Our data responses were collected from April 6- April 10.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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3 Responses to “Bonnie Cashin Bags Seen as Hottest Item at Coach in April”
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