Apr
25
Cheesecake Trends Look To Be Improving
Filed Under Restaurants
Over the past week, we surveyed Cheesecake Factory locations to gauge trends in the casual dining business. We asked the following questions:
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What is the average wait time for a party of two?
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What % of people order the cheesecake?
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What is the average check for a party of two?
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Has this location been busier this month?
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63% of respondents said that average wait time for a party of two was 10-20 minutes. 17% said 25-30 minutes while 20% said there was on average no wait time.
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Respondents reported that 60% of customers order the Cheesecake on their visits to the restaurant.
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The average check size for a party of two is reported to be $43.33 with responses ranging from $20-$100.
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60% of respondents had felt that their location had been busier in the past month while 40% did not believe so.
Conclusion of Channel Check: Compared to our historical data on Cheesecake Factory wait times appear to be moving up, which would seem to be a positive. Average check size also appears higher. Finally, a small majority see business as being up in the past month which suggests at a minimum tht business is not getting worse for Cheesecake factory in the past month.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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