Apr
23
Over the past three weeks, we surveyed Lululemon Athletica locations to gauge trends in the specialty retail business. We asked the following questions:
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What does the average customer spend per visit?
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What percent of customer are returning customers?
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What is the top selling item right now?
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Do you have trouble keeping the best selling items in stock?
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Do customers usually buy items off the sales rack or do they pay full price?
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The average customer spends $95.50 according to our survey respondents. Responses ranged from a low of $30 to a high of $300.
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57% of customers are returning customers according to our respondents. Responses ranged from a low of 10% to 85%.
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Jackets were seen as the top selling items according to 17% of respondents. 13% cited yoga mats and 13% cited tank tops.
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77% of respondents reported that they do not have trouble keeping the best selling items in stock. 23% said they did have difficulty keeping hot items in stock.
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53% of respondents said most customer pay full price for items. 47% said that customers primarily bought items that were on sale.
Conclusion of Channel Check: The results from this survey are fairly strong for a retailer. However, these numbers are somewhat lower and less positively skewed than past survey’s of Lulemon conducted at this time last year. Average customer bill does look strong in this environment as does percentage of returning customers and the feedback on full price vs. sales items.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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