Apr
29
Over the past month, we surveyed California Pizza Kitchen locations to gauge trends in the casual dining business. We asked the following questions:
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How is business compared to last month?
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What is the most popular item on the menu?
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Is this location busier at lunch or dinner?
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What is the average check size for a party of two?
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57% of respondents said that business had increased in the past month. 23% said business was the “same” and 20% reported that business was down over the past month.
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47% of respondents said that the Pesto Chicken was the most popular menu item. 33% cited the BBQ Chicken.
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57% of respondents stated that dinner was the busiest time of day. 43% cited lunch.
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The average check size for a party of two was reported to be $32.37 with a range of responses from $10 to $60.
Conclusion of Channel Check: Tracking other recent restaurant chains we have surveyed California Pizza Chicken appears to be busier in the past month. The average check at $32 is comparable to the average bill at California Pizza Kitchen we have seen in previous surveys. The Pesto Chicken looks very strong as does a CPKI original menu item – the BBQ Chicken.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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