Apr
19
Over the past week, we surveyed Verizon retail locations to gauge trends in the casual dining business. We asked the following questions:
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What is the best selling overall device?
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What is the best selling device for e-mail?
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What is the best selling music device?
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Has there been an increase in the number of people opening accounts (or upgrading phones, a proxy for extending a subscription)?
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17% of respondents said that the Blackberry Storm was the best selling overall device. 13% said the Blackberry Pearl was the best selling.
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33% of respondents stated that the Blackberry Storm was the top device for e-mail. 27% of respondents cited various other Blackberry models. 10% cited the Verizon branded SMT5800.
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The Blackberry as a product group was seen as best for music by 27% of respondents. 17% cited the Samsung Juke, and 10% cited the LG Chocolate.
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63% of respondents stated that more people were opening new accounts or upgrading this month versus last month. 37% said they were not.
Conclusion of Channel Check: Verizon stores representatives appear to be pushing Blackberry products to a wide range of consumers recommending Blackberry devices as the best for e-mail, music and best overall. 63% of respondents seeing increased new account activity in the latest month is a strong positive for Verizon and suggests that Blackberry devices and new subscription additions point to positive reports from the company.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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