Apr
22
Over the past week, we surveyed Dicks Sporting Goods and Sports Authority locations to gauge trends in sports gear. We asked the following questions:
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Have sales of Under Armour gone up at your store this year versus Nike?
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Which of the following categories selling the best for Under Armour (Boys / Girls / Men /Women)?
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Which of the following categories is selling best ( Apparel, Footwear, Gear, Accessories)?
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Have sales of Under Armour increased or decreased in the past month?
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53% of respondents said that sales of Under Armour had not increased in the past year compared to Nike products. 47% said they had.
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60% of respondents said that men’s Under Armour gear was the best selling category. 27% said it was women’s while 13% said boys Under Armour gear was the best selling.
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67% of respondents said apparel was the most sold category of Under Armour. 23% said gear was the top selling category. 10% cited footwear products.
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63% of respondents said that sales of Under Armour had increased in the past month. 17% said that sales were flat in the past month. 20% of respondents said that sales of Under Armour had decreased.
Conclusion of Channel Check: Major sporting stores carrying Under Armour appear to be lower this year, but increasing in the past month. Sales look to be focused on apparel for men. Footwear does not appear to be a big driver of sales for Under Armour apparel. The recent sales trend points to some potentially positive updates from the company in coming months.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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