Jun
13
Over the past week, we surveyed various Shoe Carnival locations to gauge trends in the sales of retail shoes. We asked the following questions:
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What’s currently the best-selling shoe brand for teenage shoppers?
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What’s the most requested brand/item that you don’t carry?
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Has store traffic increased, decreased, or stayed the same during the past few weeks?
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Does there seem to be more or less items on sale this month versus last month?
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How much does the average customer spend on shoes?
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Nike is the best-selling teenage brand according to 92% of respondents. 8% say it is Sketchers and another 4% report it as Converse and Solanz.
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The survey shows that Adidas and Reebok were requested by customers (each cited by 8% of respondents). Another 44% say that no out-of-stock brands are requested at Shoe Carnival.
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44% of respondents say that store traffic have increased during the past few weeks. 36% say it has been the same, while 20% say store traffic has decreased.
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52% of respondents say that Shoe Carnival has more sales this month compared to last month, while 48% say there is less.
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The average shoe shopper spends $66.49 per spree at this store.
Conclusion of Channel Check: Shoe Carnival’s best selling and most requested shoe by teenagers is Nike, according to 92% of respondents. Shoe Carnival seems to have their customers need covered since no out-of-stock brands are requested. Their sales haven’t increased much compared to last month so their business has been fairly constant.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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