Jun
13
Over the past week, we surveyed various motorcycle dealers to gauge trends in the sales of Polaris Victory brand motorcycles. We asked the following questions:
- What is the most popular brand of motorcycles you sell?
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What is your view on the Victory brand of motorcycle?
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Do you offer any deals or good financing options for Victory motorcycles? Is financing going away because of the economy?
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Are you as busy as normal right now? Or is it a good time to buy because business is slow?
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Victory was viewed as the most popular brand by 72% of dealers we spoke with. Another 8% thought that Kawasaki was the most popular.
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When asked about their view on the Victory brand of motorcycles, there were zero negative responses.
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72% of respondents say they are offering good deals on financing. 28% said they are not. 64% of respondents say financing is not going away due to the economy. 36% say it is.
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48% say that business is busy as normal. 52% say that now is a good time to buy a motorcycle because business is slow.
Conclusion of Channel Check: Based on the survey, Victory brand motorcycle is the most popular brand motorcycle out at multi-brand dealers with little negative feedback. Business levels look muted with a near even split in those saying business is soft and pricing good and those who claim business levels are normal in June.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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