Jul
23
Over the past week, we surveyed various Macy stores to track sales and business levels in July. We asked the following questions:
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How is business this year?
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Do you have any excess inventory?
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Do you think the economy is affecting business?
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What is the most popular clothing brand?
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46% reported business levels as “above average, 32% reported business levels as “average”, 18% reported business as “below average”, and 4% reported business as “very strong”.
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57% of respondents said that there is excess inventory at Macy’s while 43% said there is no excess inventory.
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57% of respondents do believe that the economic crisis is hurting business at Macy’s. 25% do not believe that the economic crisis is hurting business while 18% said that they were not sure.
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INC was the top clothing brand according to 14% of respondents, 14% also saw Calvin Klein as the top brand while 11% saw Jones New York and BCBGMAXAZRIA as the top selling woman’s brand.
Conclusion of Channel Check: Business levels this year look good as a net of 32% more believe business is above average (Above Average responses – below average responses). Macy’s store workers seem to believe that the economy continues to impact business. Inventory looks to be up, but compared to our history of channel data this number is not a strong red flag for Macy’s yet.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
Jul
15
Sirius Hardware Sales Stagnate in July, Hardware Sales Slip
Filed Under Satellite Radio | Leave a Comment
Over the past week, we surveyed various stores to track sales trends for Sirius Radio equipments. We asked the following questions:
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What is the average amount people spend on Sirius Radio Hardware?
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Are sales of Sirius Radio equipment more or less this month than last month?
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Do people buy the radio for the car or the stand alone radio?
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Can I get activated at your store? Do most people do that?
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How are the overall sales of Sirius Radio equipment?
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The average amount spend by customers on Sirius Radio equipment was roughly $159, compared to over $170 in previous surveys. Answers ranged most often around $150- 200 according to 29% of respondents. 41% of respondents said less than $150.
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48% of respondents do believe sales of Sirius Radio equipment was down compared to last month. 30% believe they are up, while 22% of respondents said they were the same.
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65% of people buy Sirius Radio equipment for use in their car while 13% buy the equipment for stand alone usage outside the car. 22% said both.
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87% of respondents said that a customer could get activated in the store where they purchased the Sirius equipment. 9% said no.
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50% said overall sales of Sirius equipment was increasing, while 25% thought they were decreasing.
Conclusion of Channel Check: Hardware purchases appear to be lower in July than in previous surveys. Demand appears to be slowing in July, but business also appears to have improved compared to last year. Car usage remains the primary application for Sirius equipment suggesting that overall demand may be linked more strongly to auto sales, than direct retail sales.
Jul
2
Over the past week, we surveyed Dicks Sporting Goods locations to gauge trends of Under Armour products for runners specifically. We asked the following questions:
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What is the best clothing line you have for runners?
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What is the best shoe for running?
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What running shoes are on sale? Brand/Model?
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72% of respondents said that Under Armour was the best clothing line they had for runners. 20% of respondents said Nike. 8% cited Reebok.
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Under Armour was considered to be the best shoes for running according to 32% of respondents. Nike comes in second as the best running shoes with 28% of respondents. 24% cited Asics.
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44% of respondents stated that Nike shoes were on sale. 32% said Under Armour. 20% said that all running shoes were on sale.
Conclusion: Based on the survey, results suggest that Under Armour products are most recommended for runners. More than50% answered that Under Armour was the best clothing for runners. When it came down to shoes, Under Armour topped their two competing brands, Nike and Asics with 32% of respondents choosing Under Armour. Overall, Under Armour appears to be performing well in the running segment.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com