Aug
10
Earlier this month we surveyed several Dominos restaurants around the US to gauge trends in performance. We asked the following questions:
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What is the most popular pizza deal right now?
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Are you busier, the same or less busy than last month?
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Who is your primary competition?
35% of the respondents replied the American Legends as the most popular deal right now. 35% of respondents replied the Three Medium Pizzas for five dollars each as the most popular deal right now. 30% of the respondents replied other(5 off when ordering off-line and individual Pizza types)
68% of respondents replied business has been the same compared to last month. 16% of the respondents replied business has been busier then last month. 16% of the respondents replied business is slower this month compared to last month.
45% of the respondents replied Pizza Hut as the primary competition to Dominos. 23% of respondents replied Papa John’s as the main competition to Dominos. 32% of respondents replied non chain Pizzerias as the main competition.
Conclusion of the Channel Checkers: For Dominos business appears to be the flat to down in August as we view responses “same” for business level as being slightly negative. The most popular deal at Dominos currently is the American Legends and Three Medium Pizza’s for five dollar deal. The main competitor to Dominos is Pizza Hut.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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