Aug
12
Earlier this month we surveyed several Lululemon Athletica locations across the US to gauge trends in performance. We asked the following questions:
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How much does the average customer spend per visit?
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What % of customers are repeat customers?
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What is the top selling item right now?
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Do you have trouble keeping the most popular items in stock?
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77% of respondents said the average customer spend between $50 and $150 dollars. We believe the average purchase is right around $100 per customer. 12% said customers spend less than $50 on average, while 8% said they spend over $150 per visit.
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31% of respondents report that around ΒΌ of all customers are repeat customers. The remaining 69% report that half or more of customers are repeat buyers of Lululemon clothing.
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Tank tops and shirts for women are the best selling item according to 23% of respondents. 19% report that pants are the top selling item.
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77% of respondents say that they have no trouble keeping top selling items in stock. 15% report that they do have some challenges in keeping popular items in stock. While a small number, this small stock-out problem seems positive in the current retail environment.
Conclusion of the Channel Checkers: Lululemon appears to be maintaining strong store fundamentals including solid average tickets for each customer and strong repeat buyer business. Top items are not in short supply but our report does suggest some tightness for top items may be beginning to appear suggesting demand may be improving for Lululemon clothing.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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