Aug
10
Papa John’s Sales Flat in August Versus July; 3 Medium Pies for $7 Leads Deals in August
Filed Under Restaurants
Earlier this month we surveyed several Papa Johns restaurants around the US to gauge trends in performance. We asked the following questions:
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What is the most popular pizza deal right now?
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Are you busier, the same or less busy than last month?
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Who is your primary competition?
53% of the respondents replied the three medium pizza’s for seven dollars each as the most
popular deal right now. 13% of respondents replied the one large with three toppings as the
most popular deal right now. 34% of the respondents replied other(2 mediums & wings,
Individual Pizza’s buy one get one free and 2 for 2)
60% of respondents replied business has been the same compared to last month. 40% of the
respondents replied business has been busier then last month.
30% of the respondents replied Pizza Hut as the primary competition to Papa Johns. 40% of
respondents replied Dominos as the main competition to Papa Johns. 32% of respondents
replied non chain Pizzerias as the main competition.
Conclusion of the Channel Checkers: For Papa Johns business appears to be the same in early August as in July. Dominos remains the top perceived competitor to Papa Johns. The most popular deal at Papa Johns is the Three for Seven dollars each.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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