Oct
12
In late September and early October, we surveyed 23 Harley dealerships about sales trends, stocking and pricing for Harley motorcycles in the U.S. The survey asked the following questions.
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What is the best selling motorcylce right now?
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Are you sold out of any models currently?
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How is business compared to this time last year?
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Has business picked up in the past month?
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26% of respondents said that either the Street Glide or Electra Glide was the best selling model. 17% said that the Sportster was the best selling line.
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Over 70% of respondents said they were not sold out of any models. The remainder cited 2009 Sportsters specifically, but said they had stock of 2010 Sportster models. The Street Glide was cited as being sold out at one dealer while another cited the FLHR Road King.
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57% of respondents said that business was the same as a year ago. 26% said business was better than last year. 17% said business was worse than last year.
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43% of respondents stated that business was improving in the past month, while 57% said that business had not improved. Cash for clunkers was cited as a negative drawing business away in July and August. Anectdotally, one dealer reported being closed for a week on a temporary basis in September.
Conclusion of Channel Check: Harley dealers appear to be reporting stable business conditions across the board with some signs of improvement offset by a general report of flat sales compared to last year and to the previous few months.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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