Oct
12
In late September and early October, we surveyed 20 Kohls locations and asked about the business activity level, inventories and best selling items. The survey asked the following questions.
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How well is business today at your store?
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Do you have excess inventory of any product or brand that will go on discount soon?
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Do you think the weak housing market and economy are hurting business at your store?
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What is the top selling brand of women’s clothing at your store?
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37% of respondents described business at their store as “above average”. 63% saw business as “average”. 10% saw business as ”below average”.
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90% of respondents cited having some excess inventory, although the bulk of these cited summer and seasonal items.
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74% of respondents do believe that the economy and weak housing market are negatively impacting sales at their store. 11% said that the housing market and weak economy are not hurting sales. 15% were unsure of the impact of the broader economy or housing market.
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Sonoma and Apartment 9 were seen as the top selling women’s brand by 25% of respondents each.
Conclusion of Channel Check: Sales trend look mildly positive at Kohls. Excess inventory results are high by historical standards across our retail surveys. Concern over the economy and weak housing market are higher than expected. Top selling brands such as Apartment 9 are consistently near the top of Kohls sales of women’s apparel.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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