Oct
12
In late September and early October, we surveyed 19 Verizon wireless locations and asked about the best selling devices for key applications (like music and e-mail). The survey asked the following questions.
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What is the best selling mobile phone right now?
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What is the best device to get for e-mail?
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What is the best device to get for music?
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Has there been an increase in the number of people buying new phones or upgrading their accounts in the past month?
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53% of respondents said that a Blackberry device was the best selling device at their location. 16% cited an LG model while another 16% cited a Samsung model. HTC and Motorola phones were cited as well.
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68% respondents cited Blackberry models when asked which device was the best for e-mail. LG again scored a number two spot with 16% of respondents.
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LG was the top brand recommended for music with over 35% of respondents recommending an LG model as tops of music. Samsung was second with over 25% of respondents citing it as a the best model/brand for music.
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79% of respondents reported that they are seeing increased new account openings or upgrades from customers in the past month. 21% of respondents say they are not seeing an increase in these categories.
Conclusion of Channel Check: New accounts and upgrades of existing plans appear to be picking up at Verizon stores in September and October. Research In Motion’s Balckberry line of mobile devices appears to be the best selling at Verizon. Samsung and LG look strong in the music focused segments and also run distant number 2 and 3 respectively in the e-mail and best selling categories. Verizon looks focused on hardware ASP’s as all three of these top vendors offer a wide range of mid-priced to lower priced devices to Verizon’s customer base.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
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