/* California Pizza Sees Average Check at $36, Traffic Trends Up Modestly in February | The Channel Checkers */

Feb

18

California Pizza Sees Average Check at $36, Traffic Trends Up Modestly in February

Filed Under Restaurants 

Over the past week, we surveyed California Pizza Kitchen locations to gauge trends in wait times, average billing and most popular menu items We asked the following questions:

    

  1. Why do people eat here?

  2. How is business compared to last month?

  3. What is the most popular item on the menu?

  4. What is the average bill for a party of two?

 

 

  • 38% of respondents said that “atmosphere” was the reason that many customers came to CPKI. 25% said the menu was the key driver. 25% said they believed a combination of menu, atmosphere, location and prices.

  • 42% of respondents reported that business in February was better than in January. 33% reported business was the same and 21% reported that business was slower.

  • The most popular menu item was the Original BBQ Chicken pizza according to 46% of respondents. 13% of respondents cited the Buffalo Chicken Pizza.

  • The average bill was reported as being $36.70 for a party of two with responses ranging from $12 to $75.

 

Conclusion of Channel Check: Based on the survey, the activity level at California Pizza Kitchen appears favorable, however the trends are less positive than recent survey data we found on the Cheesecake Factory.

 

For access to the underlying survey or for more information, please contact Ann Dykes at 978-358-7809 or ann@thechannelcheckers.com

 

Comments

Leave a Reply