Filed Under Restaurants
Over the past week, we surveyed various Cheese Cake Factory locations to gauge trends in wait times, average billing and most popular menu items We asked the following questions:
1.What is the average wait time for a party of two?
2.What is the average bill for a party of two?
3.What is the most popular menu item?
4.Was this location busier this month than in January?
62% of respondents said that wait times ranged from 5 minutes to 15 minutes. 22% of respondents reported wait times of 20 minutes to 30 minutes while 13% of respondents reported now wait time at all.
The average bill was reported as being $49 for a party of two with responses ranging from $25 to $80.
The most popular items unsurprisingly was listed as Cheesecake by 39% of respondents. Respondents stated that customers order cheesecake 61% of the time they eat at the restaurant.
72% of respondents reported that their location was busier in February versus January. 24% reported that their locations was slower while 4% said that business was the same in February as in January.
Conclusion of Channel Check: Based on the survey, the activity level at Cheesecake Factory locations appears to be increasing. Average check size remains a little lower than what we might expect to see in a very strong environment but wait times and traffic levels look solid.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or firstname.lastname@example.org