Apr
28
In April, we surveyed 28 Papa Johns locations about sales trends, top selling items and pricing for pizza in the U.S. The survey asked the following questions.
1. What is the most popular pizza deal right now?
2. Are you busier, less busy or the same as last month?
3. Who is your primary competition?
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43% of respondents said that the XL 4 topping pizza for $11.99 was the top pizza deal right now. 36% said that the $10 for any large pizza was the best deal currently.
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42% of respondents said that their Papa Johns location was busier in April as compared to March. 29% said that business levels were the same in April as in March, while 29% said their location was slower in April.
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50% of respondents said that Pizza Hut was their primary competition. 29% cited Dominos, while 21% said that a local competitor was the primary threat to Papa Johns.
Conclusion of Channel Check: Papa Johns low priced deals appear to be getting good uptake by the market. Despite the deals, the business trend with 43% citing improved business in April is weaker than some other restaurant surveys we have completed in April. Pizza Hut remains the perceived primary competition by Papa Johns employees.