May
5
True Religion Brand Strong, Overall Denim Market Looks Less Robust Then General Retail
Filed Under Retail
In April, we surveyed 22 department stores and jean stores to survey the store employees about sales trends, top selling brands and challenges in the high end denim market. The survey asked the following questions.
-
How well are high end jeans selling right now?
-
What brand of jeans would you NOT recommend, why?
-
What is the best selling brand of high end jeans?
-
What is your opinion of True Religion jeans?
-
36% of respondents said that sales of high end denim jeans was “above average” in April. 14% said sales were below average and another 32% said sales were simply average, a response we view as a negative trend point.
-
Levi’s and Lee’s were cited as brands that the store employees we spoke with would not recommend. These brands were cited as being “plain”, not having enough fit options and store employees noted that other brands were simply superior to these two main line brands.
-
7 for All Mankind was seen as the top selling brand of jeans by 27% of respondents. 18% saw True Religion as the top selling brand.
-
23% of respondents saw True Religion jeans as being too expensive on the negative side while many others talked up the brands durability, high fashion image and fit options.
Conclusion of Channel Check: True Religion jeans were recommended well in our survey as they have been in many of our efforts in the high end denim space. The one element of potential concern is that overall the perception of high end jean sales is lagging the broader retail space we cover. Additionally the concern on price of True Religion jeans suggests the competing brands may be offering similar value at lower price points in the department store sales channel.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com
Comments
21 Responses to “True Religion Brand Strong, Overall Denim Market Looks Less Robust Then General Retail”
Leave a Reply
[…] True Religion Brand Strong, Overall Denim Market Looks Less Robust … […]
[…] True Religion Brand Strong, Overall Denim Market Looks Less Robust … […]
[…] True Religion Brand Strong, Overall Denim Market Looks Less Robust … […]
[…] True Religion Brand Strong, Overall Denim Market Looks Less Robust … […]
all businesses need market research to make sure that a product will succeed.’~;
actually it doesn’t matter what Religion you may have, as long as you treat the other person right.:`-
market research is always necessary to establish supply and demand data””
it doesn’t matter what religion you have, just do good and avoid evil;”"
it does not matter what religion you have, just do good things on this world”‘*
religion is a good thing since this is our only connection to a higher being~*.
Insightful post=D I will need a bit of time to toy with your info!!
every business and investment needs some very good market research if you want it to succeed ,-:
what matters most is the good deeds that we do on our fellow men, it does not matter what religion you have as long as you do good stuffs “”-
496868 beers on the wall.
The strange thing is that i had to read the post 3 times before i really got the point. and than i was like wouw. How can you siccribe something like you do thanks man
Excellent submit, wonderful weblog with terrific informational content. This is really a actually intriguing and beneficial submit.
Hey just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.
I’m having a wedding in under several weeks i take some house treatments for teeth bleaching. Any kind of suggestions? Something did for you??
Thanks for your post right here. One thing I’d like to say is the fact that most professional domains consider the Bachelor Degree like thejust like the entry level standard for an online certification. Whilst Associate College diplomas are a great way to get started, completing your current Bachelors opens many good opportunities to various professions, there are numerous on-line Bachelor Course Programs available via institutions like The University of Phoenix, Intercontinental University Online and Kaplan. Another thing is that many brick and mortar institutions offer Online editions of their college diplomas but usually for a greatly higher charge than the organizations that specialize in online college degree plans.
Good post. I study one thing more challenging on completely different blogs everyday. It will always be stimulating to read content from different writers and follow slightly one thing from their store. I’d choose to use some with the content on my weblog whether or not you don’t mind. Natually I’ll offer you a hyperlink in your web blog. Thanks for sharing.
If you want to buy Phentermine this is the right place to found where you can buy this and many other drugs without RX like xanax, valium, oxycodone !