Mar
18
WoodGrill Concept Carries Lower Average Bill compared to Western Sizzlin Concept
Filed Under Restaurants | Leave a Comment
Over the past week, we surveyed the 4 Woodgrill Buffet locations owned by Western Sizzlin in the United States to track sales trends of and business levels in March. We asked the following questions
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What is the most popular menu item?
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What is the price of those items?
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Average bill for a party of two?
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Do you offer carry out service? Is it growing in popularity?
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Is this location busier than last month?
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Is this a new location?
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At Woodgrill pork ribs (2), steaks (1) and fried chicken (1) were seen as the most popular menu items. At Western Sizzlin 23% said the Rib-Eye steak was the most popular menu item. 17% said that Steak and Shrimp were the most popular. 13% said chopped sirloin special while another 13% said the buffet was the most popular.
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The average bill for a party of two at Woodgrill is reported to be $31.00, including drinks, appetizers, etc. and is lower than the average bill we found at Western Sizzlin of $54.33 across that survey’s respondents.
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3 out of 4 Woodgrill locations reported offering carry out service and these 3 out of 4 said carry out was growing in popularity. 90% Western Sizzlin locations reported they offer carry out service. 10% said they do not. 66% of locations report that carry out is growing in popularity.
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2 Woodrill locations reported being busier in March compared to February, while 2 reported being less busy. 53% of Western Sizzlin respondents reported that there location is NOT busier than last month, while 47% report that it is busier. NOTE: Negative responses should be weighted more heavily be readers of these surveys.
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All four Woodgrill locations said they were new restaurants opened in the past year. 100% of the Western Sizzlin locations we contacted had been open more than one year (or were considered “not new”) according to our respondents.
Conclusion of Channel Check: The Woodgrill concept from Western Sizzlin is a new concept and it appears that its business trends are similar to the Western Sizzlin concept except in the average bill where Woodgrill (albeit a 4 store sample) has a much lower bill - $31 compared to $53 at Western Sizzlin. We will continue to track the trends among the different brand concepts managed by Western Sizzlin.
For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or jason@thechannelcheckers.com