Bratz Stressing Barbie at Toy Stores Despite Legal Efforts by Mattel

Casey — Sat, 23 Aug 2008 15:39:57 +0000

This was a contentious week for Mattel,Inc. The maker of the Barbie doll toys announced it was suing the maker of the Bratz toys, a growing competitor for stealing Mattel’s ideas. We asked 27 toy store respondents which toy is its hottest item? Are you currently sold-out of any hot item? Which is your best selling Barbie, and between the Bratz and Barbie, which sells best? 30% of those interviewed said that action figures are selling like hot cakes, while 11% said the Nintendo wii sells best. (Other items mentioned were video games, Elmo live , and anything to do with Hannah Montana.) 30% of those interviewed said they were selling out of Nintendo wii or some video games. 19 people or 70% however, said they were selling out of anything at all. And 52% contended that Barbie remains the best selling and superior doll. (Hispanic Barbie, Barbie Splash and Tooth Fairy Barbie were among those mentioned). 41% insist Bratz is best.

The Channel Checkers » Toys

Bratz Stressing Barbie at Toy Stores Despite Legal Efforts by Mattel